4 Lunar New 12 months marketing campaign examples you’ll want to see

The 12 months of the Rabbit is simply across the nook, and it’s time to start out preparing for the celebration. Fortunately, there are many methods to do that with e mail campaigns.

However how do you stand out from the gang? What sort of eye-catching topic line do you have to use? And what promotions do you have to embrace in your emails?

If you happen to want some inspiration, we’re right here to assist. Check out these 4 real-life Black Friday e mail advertising and marketing examples from our prospects to kick off your marketing campaign planning.

Lunar New 12 months e mail advertising and marketing examples from Revinate’s APAC prospects

1. The Windsor (Australia)

The Windsor - Australia, Lunar New Year

  • Topic line: The Lunar New 12 months lions return, Summer season EXP’s final month and a preview of Valentine’s Day
  • Preview textual content: A weekend of Celebration on the Windsor
  • Section: Leisure friends who don’t have clean e mail addresses and haven’t unsubscribed

Why can we love this marketing campaign?

Right here’s an incredible concept to face out from the gang: Mix your Lunar New 12 months e mail marketing campaign with one other provide. For instance, Valentine’s Day is just not lengthy after Lunar New 12 months. In case your friends can’t have fun Lunar New 12 months with you, maybe they’ll be a part of you for Valentine’s day as properly.

The Windsor in Melbourne took this method to not solely inform their viewers of the particular preparations that they’d on-site for Lunar New 12 months, but in addition gave them a reminder that they might lengthen the celebration by reserving a keep for Valentine’s Day. And this marketing campaign was cleverly focused towards leisure friends.

This 12 months, you could have much more time to increase one of these provide as Lunar New 12 months isn’t till January twenty second.

2. InterContinental Singapore (Singapore)


  • Topic line: Wishing You a Blissful Lunar Niu 12 months
  • Section: Have made reservations

Why can we love this marketing campaign?

Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a little bit of animation will be after they despatched a easy, but participating Lunar New 12 months greeting to friends who had made reservations.

That is an instance you can simply comply with. And in case you leverage an answer like Revinate Advertising, you may browse limitless interactive photos or add your individual to verify the media components are on-brand and crowd pleasing.

3. Hotel G Singapore (Singapore)

Hotel G Singapore - Singapore, Lunar New Year

  • Topic line: FLASH SALE: $88 NETT PER NIGHT
  • Preview textual content: You do not need to overlook out
  • Section: 
    • E-mail #1, Advertising companions
    • E-mail #2, January Energetic Newsletters, double opt-in, visitor location in Singapore, e mail domains aren’t from OTAs

Why can we love this marketing campaign? 

We’ve at all times emphasised the significance of segmentation, and Resort G Singapore did a tremendous job of utilizing this tactic with their Lunar New 12 months marketing campaign. They despatched the marketing campaign twice, each to extremely segmented teams.

Through the use of hyper-segmentation, Resort G Singapore ensured their gives have been despatched to the proper viewers on the proper time, which instantly contributed to the marketing campaign’s success.

Keep in mind, segmentation can enhance the general marketing campaign efficiency by as much as 533%. It’s a good suggestion to maintain this in thoughts in your future e mail campaigns.

4. Goodwood Park Hotel (Singapore)

Goodwood Park Hotel - Singapore, Singapore

  • Topic line: Gong Xi Fa Cai!
  • Section: Friends who’ve accomplished double opt-in who’re newsletters subscribers and/or are on the advertising and marketing communications direct e mail checklist

Why can we love this marketing campaign?

Right here’s one other quick and candy instance, this time by Goodwood Park Resort. This marketing campaign was crafted to succeed in lots of people, not solely those that made reservations, which is what InterContinental Singapore went for.

Sending your database checklist a digital card is the simplest solution to attain out to them throughout key dates equivalent to Lunar New 12 months. You can even ship a follow-up message with gives to those that open the primary e mail, utilizing that as a filter in your segmentation.

Begin crafting your individual Lunar New 12 months e mail campaigns

We hope these Lunar New 12 months e mail campaigns are useful for you as you begin crafting your individual messages. Simply bear in mind to phase your database — and don’t draw back from combining a number of gives.

If you happen to’d wish to see extra marketing campaign examples, together with some extra generic ones from our world prospects, view our inspirations page. Wish to be taught extra about how you should use e mail advertising and marketing to spice up your direct bookings? Discover our advertising and marketing options.